Patriotism and production in the Lippincott Library collection of World War II corporate wartime publications

Printing annual reports and other publications is a long-standing tradition for American corporations. Providing the basic financial information of an annual report is typically mandated, but all of the extras – the year in review, the exciting updates, personnel announcements, and plans for the future – these all present opportunities for corporations to define and disseminate their company message.

This is particularly important during a time of war and we see this evident in the materials in the Lippincott Library collection of World War II corporate wartime publications. For the most part, these wartime publications are not annual reports. Many of them are special publications produced for employees and the general public with the goal of publicizing the work the company was doing for the war effort. These publications worked as a sort of advertisement or testimonial to the company’s craftsmanship and also highlighted the need for everyone to do their patriotic duty.

Companies took a variety of approaches in these publications, but it always came back to patriotic duty and the company’s contributions to the war effort. For example, the Gulf Oil Corporation’s publication, Power to Win, gave details on what the company was making and how the products were being used in the war. There is also a fascinating page where they tried to put rationing into perspective for people on the home front by explaining how much oil all of their military equipment used.

Gulf Oil, Power to Win

Rationing was framed as a patriotic act. The second paragraph notes “Every American accepts heartily the fact that military needs must come first and… our neighbors have accepted gasoline rationing, joked about it and enjoyed a certain pride in making this extra sacrifice toward winning the war.” (drawer 107)

Another great example comes from the GMC Truck & Coach Division of General Motors. This publication, entitled A Report from the Front, is entirely about the amphibious vehicles (also known as Ducks) and how their use aided forces in campaigns.

Amphibious vehicles

Pages from this publication include photos of the Ducks in water and on land, as well as news reports of their involvement in military action.

It intersperses information about the machinery and manufacturing with details from the war and even excerpts of news reports about their use. This piece is unusual in the collection in that it is about a single kind of machinery, while most of the others gave updates on a range of products and events.

The Delco-Remy Division of General Motors includes descriptions of work it was doing on the home front in its publication, Our War Job. This included volunteer efforts, blood drives, holding victory revues, and campaigns for war bonds.

In World War II, the United States’ superior manufacturing capabilities helped to tip the odds in the Allies’ favor. These publications praised American production and almost made it synonymous with patriotism during the war. In them, companies expounded on the virtues of their newest products and how they would help in the fight for victory. They celebrated when plants were awarded the Army-Navy “E” for “Excellence in Production” and congratulated employees on reaching participation milestones in war bond programs.

These publications buoyed employee morale, boosted the corporate image, and served as a kind of continued advertisement of the company’s work in a time when they weren’t producing for the public. They are a fascinating example of the blending of patriotic messaging with corporate public relations.

Cover art from the Kathryn Hansen collection of Nautanki chapbooks

Working on this collection was an absolute delight, peppered with bits of personal frustration – why, oh why, had I neglected to learn Hindi and Urdu? The Kathryn Hansen collection of Nauṭankī chapbooks is incredibly visually appealing; I enjoyed looking through the different cover designs as I processed the collection, and yet I couldn’t read any of them! Still, I was able to pick up on some interesting patterns just from the information that Kathryn Hansen provided when she donated this fantastic collection to the Kislak Center.

The chapbooks in this collection are Indian folk tales and plays. They include Ālhās (oral epics); Gīt and Bhajan (songs); Nāṭak (theatrical plays); Qissās (tales); and Sāngīts (printed Nauṭankī play scripts). Some re-tell local legends and folk tales, while others tell popular romances or new stories in poetic language.

While they do not have any internal illustrations, many of the chapbooks in this collection have intricate and colorful cover art. Certain publishers seem to be more likely to have included vibrant cover illustrations. Some of my favorites come from Agraval Book Depot and N. S. Sharma Gaur Book Depot. Though it’s difficult to say without being able to read them, some of the cover illustrations appear to relate to the story being told in the chapbook, while other covers are more decorative.

Other publishers seem to have taken a single cover design and applied it across the board. Dehati Pustak Bhander used a somewhat intricate design featuring four swans on a colored background, with detailed line work. The design stayed the same, but the background color changed with each chapbook. Other publishers like Shyam Press or Shrikrishna Pustakalay/Shrikrishna Khatri used a photograph and border design on every cover. All of these reused designs were likely both cost-effective and good branding. Dehati Pustak Bhandar’s swans, Shyam Press’s portrait of a man in a turban, and Shrikrishna Pustakalay/Khatri’s photo of a standing man all appear repeatedly throughout the collection.

It was really interesting to see the variety of cover art and decoration on these chapbooks. Since I couldn’t read any of them, the cover art was my only point of reference for what one might find within. Considering the use of publisher cover images, as well as what I know about modern day cover art, I don’t know how much the illustrations can really tell me about the contents, but it is still fun to speculate, and it was an enjoyable collection to work on.

The Kathryn Hansen collection of Nautanki chapbooks is now open for researchers.

Scrapbooks: the social media of yesteryear?

As we approach the prime time for summer vacation, social media is inundated with photos of everyone’s travels and adventures. These days, sharing those photos is a matter of posting them online and waiting for the likes and comments to roll in (and avoiding them just involves scrolling past), but before we were all glued to our screens, people used glue to put together photo albums and scrapbooks to preserve their memories.

Katharine “Kay” Reichert spent two years in Japan in the Air Force Nurse Corps during the Korean War and she took tons of photographs during that time. She was a dedicated amateur photographer and many of her photos have notes on the back about lighting, focus, filters, or, unfortunately, the roll of film getting exposed. In her collection are 5 photo albums filled with snapshots of her friends/co-workers, scenes around the Johnson and Shiroi Air Bases, other people she met, and places she visited around Japan.

I find these photos kind of fascinating because even though the dates show that they were taken during the war, the notes say they were taken on an air force base, and many of the subjects are wearing military uniforms, the war does not seem to be present in most (if any) of the photos. These are just snapshots of friends spending time together – goofing off in the yard, cooking dinner, having parties, going on trips, etc. There are travel photos and pictures of cats and dogs, and snaps of Kay’s beloved car. They’re the kinds of photos that I took when I got my first camera as a kid. They’re the kinds of photos I still take now when I get together with friends.

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